1. Information We Collect

Depending on how you interact with us, we may collect:

• your name, email address, phone number or social messaging details when you contact us directly;
• the contents of your enquiry, including the vehicle you are asking about and any information you provide about a part-exchange or viewing request;
• technical information such as IP address, browser or device information and basic request logs processed by our website, hosting and security providers;
• limited browser storage information used to manage website functionality, plus an admin session cookie if an authorised user signs in to the admin area.
• if you choose to allow it in your browser, approximate location data may be used to estimate how far a vehicle is from you.

2. How We Use Your Information

We may use personal information to:

• respond to enquiries and take steps at your request before a possible purchase;
• arrange viewings, test drives, reservations, delivery, part-exchange discussions and after-sales communication;
• keep records of transactions, complaints and business communications;
• Comply with legal obligations.
• operate, secure and improve the website and admin area.
• show optional location-aware features, such as estimated distance from your current area to a vehicle listing.

3. Our Lawful Bases

Under UK GDPR, the main lawful bases we rely on are:

• contract or steps at your request before entering into a contract, for example when you ask about a vehicle or arrange a viewing;
• legal obligation, for example where we need to keep accounting records or respond to lawful requests;
• legitimate interests, for example running our business, responding to enquiries, protecting the website and keeping appropriate records;
• consent, where consent is the appropriate basis, such as for any non-essential cookies or future direct marketing activity.

4. Who We Share Information With

We do not sell your personal information. We may share it, where necessary, with:

• hosting, security, website infrastructure and email delivery providers who help us run the site and respond to enquiries;
• mapping or directions providers where you choose to view a vehicle location map or open route guidance;
• delivery providers, warranty providers, payment providers or professional advisers where relevant to a transaction or service you have asked us to provide;
• regulators, law enforcement, courts or other authorities where we are required to do so or where it is necessary to protect our legal position.

Some service providers may process information outside the UK. Where that happens, we expect appropriate safeguards to be in place.

5. How Long We Keep Information

• enquiry correspondence is typically kept for up to 24 months after our last meaningful contact with you;
• transaction, payment, tax and legal records may be kept for up to 6 years after the end of the relevant accounting or legal period, or longer where the law requires;
• technical and security records are kept only for as long as reasonably necessary for security, troubleshooting and service management.

6. Cookies and Similar Technologies

Our public website is intentionally light on tracking. At the time of this update:

• we do not currently use public-site analytics or advertising cookies;
• the site uses limited browser session storage to remember whether the introductory animation has already played during your session;
• if you grant browser permission, location data may be accessed locally on your device to calculate approximate distance to a vehicle and may be cached in browser storage for convenience;
• the admin area uses a session cookie to keep authorised users signed in securely.

If we introduce non-essential analytics, advertising or similar technologies, we will update this policy and request consent where required.

7. Your Rights

Depending on the circumstances, you may have the right to:

• request access to the personal data we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to erase information or restrict how we use it;
• object to processing based on legitimate interests;
• withdraw consent where we rely on consent;
• complain to the Information Commissioner's Office (ICO) if you believe your data has been handled unlawfully.

You can find ICO guidance at ico.org.uk.

8. Security

We use reasonable technical and organisational measures to protect personal information. However, no website, inbox or transmission method can be guaranteed to be completely secure.

9. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us at:

Where formal pre-contract information or a full trading address is needed for a specific transaction, we will provide it in writing before you are bound.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date so you can see the current version at a glance.

For more information on the use of our website and services, please also see our Terms & Conditions.